LOGO DESIGN - DIGITAL ART DIRECTION • 2017
Maison Benoit Valerie Calvet • Wine Merchant
Since 1985, the international wine firm conceive, produce and export high-quality wines from Bordeaux, and all around the world. I was approached to help them to define a new identity direction respecting their origin, the story of the family, and their values.
Defining a monogram as a label of high quality.
The unique crop of the letterforms offers a very singular solution that invites a closer look. The sentence of the family “Melius Nostrum” and the small ornements symbolise a new version of an old stamp. The mark of a wine glass left on a table after a dinner can be identified through the rounds lines around the monogram. The round of the visual identity makes possible to extract the emblem only, to solve the problem of adapting to digital media. For the brand website, I worked on several screens to guarantee the right use of the wordmark.