LOGO DESIGN - BRANDING - WEBSITE • 2020
Ginto Hotels
Ginto Hôtels is a young Hotel Group in France. Their vision of three stars hotels is very refreshing, based on high quality comfort with simple benefits. They focus on human relationships, from the client to the employee behind the desk.
Designing an identity for the next generation of Hotels Groups.
I drew a minimalist sign, inspired by human representation icon. Some may read a face wearing a hat, a smile, or an obvious smallercase letter "g". The geometric rigour balance with the dynamics lines. The name of the group stays in uppercase letters, efficient, readable and clear.
The Ginto pattern.
